1. Executive Summary
The Real McCoy is a good sports bar located in a city centre area with flats, serving Celtic fans and benefiting from its close proximity to the 60,000-seater Celtic football stadium and Emirates Arena. The interior and exterior generally look good, with well-stocked facilities and good condition throughout, including the toilets. However, improvements could be made to its entertainment setup, specifically by implementing a dedicated music system rather than relying on TVs for music, and ensuring proper display of sports content with split matrix and fixture listings. Overall, it's a decent venue with potential for minor adjustments to enhance the customer experience, particularly for sports enthusiasts.
2. Key Findings
2.1. Exterior Condition & Appeal
Overall Condition: Good. Looked good from outside.
Signage & Branding: Didn't see any fixture listings or POS (Point of Sale).
Kerb Appeal: Good.
Marketing: Didn't see any fixture listings or POS.
2.2. Interior Condition & Ambiance
General State: Looked good inside. Good sports bar setup. Everything looked good.
Cleanliness: Toilets were all good.
Layout: Open plan room with 2 areas. Large.
2.3. Clientele & Location
Primary Patrons: Celtic fans.
Location Type: City centre flats.
Local Context: Second closest venue to the 60,000-seater Celtic football stadium and Emirates Arena.
2.4. Service & Offerings
Service Quality: Okay, rated 7 out of 10.
Product Selection: Nice well-stocked bar.
Pricing: £3.60 a pint.
Entertainment/Amenities: Showed sports but not properly (music channels on TVs, no split matrix, no listings etc.). Music played through TVs. Karaoke on Saturdays.
Operating Hours: Midweek: 11 AM - 11 PM, Weekends: 11 AM - 12 AM
3. Overall Impression
The Real McCoy is a well-located and generally good sports bar, particularly appealing to Celtic fans due to its proximity to the stadium. Its interior and exterior are in good condition, and the bar is well-stocked. However, there's significant room for improvement in its technical setup for sports viewing and music, as well as its external marketing. Minor adjustments to these areas, such as a dedicated music system and proper sports display, would greatly enhance the overall customer experience and capitalize on its potential as a prime sports bar.